London & Dubai

Your business has outgrown
the way you're running it.

You've got clients. You've got momentum. But nothing is coordinated, nothing is compounding, and you're spending time on things that shouldn't need you. We fix that.

Get in Touch See How We Work
London--:--
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Trusted by brands across the UK & UAE
01

What We Do

Two things most growing businesses need someone to own — and almost no one does both properly.

A
Growth Strategy
The thinking that sets direction.

Positioning, market focus, brand narrative, and the decisions that compound over time. The work most businesses skip — or hand to the wrong people.

  • Business & brand positioning
  • Go-to-market strategy
  • Messaging & audience clarity
  • Channel strategy & budget allocation
  • Fractional strategic leadership
B
Complete Execution
The work that actually ships.

Campaigns, content, web builds, copy, social, paid media — and the AI-powered systems that make your business run faster. Done properly, it compounds.

  • Campaigns & paid media
  • Content, copy & web builds
  • Social strategy & management
  • AI tools, automations & dashboards
  • Knowledge bases & internal systems
AI-Powered Builds Available

Strategy without execution is just a deck. Execution without strategy is just noise. We do both — with one senior point of contact, no handoffs, no juniors.

02

Who We Are

The Avenella Agency is a growth consultancy for businesses that have outgrown guesswork but aren't ready to hire a full-time leadership team. We sit at the intersection of strategy, execution, and AI-driven systems.

And delivered platform strategy for Google and YouTube across 20+ EMEA markets. We work with a select number of clients at a time to keep the quality of our work as high as possible as we help you scale.

UAE, UK & EMEA
Multiple markets
14+
Years senior experience
30+
Brands and businesses served
6+
Sectors served
Clients We've Worked With
Google & YouTubeEMEA escalation frameworks, executive reporting, and platform strategy across 20+ markets.
Visa, Petronas & Sony PlayStationMulti-market digital strategy and campaign direction for global blue-chip brands.
NBA Abu Dhabi, Dubai Duty Free & Globe Soccer AwardsFull-funnel acquisition, real-time brand protection, and digital amplification for tier-1 events.
Pierluigi's, KASP Properties & NB PrivateRevenue-focused brand rebuilds, website copy, area guides, and go-to-market strategy across hospitality, real estate, and investment.
OD Academy, Xero, Smart Energy GB & UnileverB2B lead generation, membership platforms, award-winning national campaigns, and performance marketing.
Your Guide

You're Working With Someone
Who Actually Does This.

There is no shortage of agencies and consultants offering marketing advice. Most of them have never built a brand, run a campaign at scale, or sat in the room when things go wrong. Tom Paisley has spent 14 years doing exactly that, for some of the most recognisable organisations in the world. When you work with Avenella, you are not hiring an account manager. You are working directly with the person who built the systems.

Tom Paisley

Tom Paisley

Founder & Strategic Director

Formerly Google and YouTube EMEA. Campaign and brand direction across Visa, Petronas, Sony PlayStation, NBA Abu Dhabi, Dubai Duty Free, and GITEX Global. Now helping founders and growing businesses build the marketing function they need.

03

Our Work

A handful of the problems we've been brought in to solve.

01

Pierluigi's

Rebuilt the website and brand tone to centre on the dining experience. Sharpened messaging to drive covers and reposition against top Beckenham competition.

Hospitality / UK
02

KASP Properties

Full brand messaging overhaul. Website copy rebuilt. 35 Dubai area guides. A digital presence matched to the precision KASP operates with.

Real Estate / UAE
03

NB Private Ltd

Go-to-market positioning, brand identity, and investor-facing collateral for a UK-based investment business entering a competitive market.

Investment / UK
04

The OD Academy

Full website management, membership platform build, and operational handover across WordPress, Elementor, and Paid Memberships Pro.

Education / UK
05

PTHR

Embedded digital and AI lead. Website rebuild, messaging refinement, and consultancy across their partnerships and client base during a critical growth phase.

HR Consultancy / UK
06

Liquid Asset Group

Digital build for a gold and silver investment company. Branding creation, digital infrastructure, marketing CRM, and AI automation for operations and sales.

Finance / UK
07

Visa Partnerships

Led data-driven strategic planning for Visa's 2027/2028 partnership programme. Identifying commercial opportunities and defining the future partner ecosystem.

Strategy Consulting
08

Latifa M Al Maktoum

Directed the visual identity for a premium historical biography. Art direction, design, and brand positioning for a distinctive publication.

Visual Design / UAE
09

The People Agency UAE

Complete digital overhaul. Architected a performance-focused website merging strategic UX with technical execution to drive higher engagement.

Recruitment / UAE
10

LuxLife Polyclinic

Spearheaded the complete go-to-market strategy for the clinic's UAE debut. Brand identity, website refresh, and operational marketing infrastructure.

Healthcare / UAE
11

Tipalti

Produced a careers video across six global offices for fintech brand Tipalti. B2B commercial content at scale.

B2B / Global
12

Italys Poem

Branding and content for a UK-based clothing brand. E-commerce build, visual identity, and brand storytelling.

Fashion / UK
13

The Dubai List

Digital build, design, and brand for UAE-based events curators. Business strategy support, brand direction, and campaign execution.

Events / UAE
04

What They Say

From the people we've worked with.

Perry Timms
Perry Timms
Founder & MD, PTHR
Go-to digital and marketing lead

We needed someone who could help us bridge creativity, tech, and clarity. Tom did exactly that. He became our go-to digital and marketing lead during a crucial evolution of the PTHR brand. From shaping our messaging to rebuilding the website from the ground up, he delivered work that was thoughtful, values-driven, and beautifully aligned with our vision.

No fluff. No showboating. Just smart, well-informed decisions that genuinely helped us drive more leads and better conversations.

Marco
Marco
Owner, Pierluigi's
The voice of the brand finally reflects the real Pierluigi's

Tom just gets what we're trying to do. Our content feels sharper. The website works better. The voice of the brand finally reflects the real Pierluigi's. He and the team help us with digital, design, and social, but it's their consistency and understanding of the business that makes them stand out.

If I message with a new idea, they already know what's needed. No wasted time. Just results.

David D'Souza
David D'Souza
Director of Profession, CIPD
Incredible ability to keep expanding his skill set

I've worked with Tom for a number of years and have been hugely impressed by his working style, level of delivery, and incredible ability to keep expanding his skill set. His ability to grasp the needs of varied audiences and meet those needs through smart tool usage and channel selection is exceptional.

One of the nicest, warmest and most welcoming people you could hope to work with.

Elisabeth Dien
Elisabeth Dien
Head of Insights & Analytics, YouTube
Smart, flexible, and an absolute pleasure

Tom has been a key asset for our team, consulting for us for the past two years, bringing his strong expertise, rigour, sense of strategy, and communication skills to our social listening projects. He is smart, flexible, and an absolute pleasure to work with.

I would definitely recommend Tom to any company.

Dr John McGurk
Dr John McGurk
Director / Lead Consultant, Workhead
A connector and communicator

Tom is a very switched on and savvy digital marketing maven. He connects individuals and teams to the benefits of social networking and subtly makes it stick. He constantly cultivates networks and is adept at the technology. Sharp on the analytics, monitors everything and pans out real gold.

Tom is a connector and communicator who works with all the generations to generate great content.

05

Let's Talk

Tell us a bit about your business and what you're working on. We'll come back within 24 hours — no pitch deck, no pressure, just an honest conversation about whether we're the right fit.

Response within 24 hours
One senior contact from the first conversation
If we're not the right fit, we'll say so
Everything you share stays between us
Get in touch.

London or Dubai — we work across both.

We'll be in touch within 24 hours.

We've got your details.

Expect to hear from us within 24 hours.