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Privacy Policy

Last updated: 20 July 2026

The Avenella Agency ("we", "us", "our") is operated by Avenella Group Ltd, a company registered in England and Wales. We take your privacy seriously. This policy explains what data we collect, how we use it, and your rights.

Who we are

Avenella Group Ltd, trading as The Avenella Agency. Contact: hello@avenellaagency.com

What data we collect

When you contact us through our website, we collect:

  • Your name (first and last)
  • Your email address
  • Your business name or website
  • Information you choose to share about your business in the message field
  • Service interest selection

If you subscribe to our newsletter, we collect your email address for that purpose. We also use Google Analytics to understand how visitors use the site, which collects technical data such as IP address, browser type and pages visited. We may also automatically collect basic technical data through standard web server logs for security purposes.

How we use your data

  • Respond to your enquiry within 24 hours
  • Discuss potential work and provide proposals
  • Maintain a record of communications during any engagement
  • Send relevant follow-ups if you have indicated interest in working with us
  • Send newsletter content if you have subscribed, which you can unsubscribe from at any time

We do not sell your data. We do not share it with third parties for marketing purposes.

Legal basis

We process your data on the basis of legitimate interest (responding to your enquiry) and, where you have ticked the consent box or subscribed to the newsletter, your explicit consent.

How long we keep it

We retain enquiry data for as long as is reasonable to follow up on the conversation, typically up to 24 months. If we work together, we retain client data for the duration of the engagement and for 7 years after for accounting and legal compliance. You can request deletion at any time.

Third parties

We use the following third-party services that may process your data:

  • Formspree handles contact form and newsletter submissions. Their privacy policy: formspree.io/legal/privacy-policy
  • Google Analytics provides site analytics. Their privacy policy: policies.google.com/privacy
  • Google Fonts serves the typefaces used on this site.
  • Heart Internet hosts the website. Standard server logs apply.

Cookies

This website uses Google Analytics, which sets cookies to measure site usage. The Formspree form may set functional cookies necessary for its operation.

Your rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise any of these rights, email hello@avenellaagency.com. We will respond within 30 days.

Complaints

If you have concerns about how we handle your data, you can complain to the UK Information Commissioner's Office at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The latest version will always be available on this page with the "last updated" date at the top.

avenella.

A growth consultancy for businesses that have outgrown guesswork. Operating across London and Dubai.

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