Privacy Policy

Last updated: 16 April 2026

The Avenella Agency ("we", "us", "our") is operated by Avenella Group Ltd, a company registered in England and Wales. We take your privacy seriously. This policy explains what data we collect, how we use it, and your rights.

Who We Are

Avenella Group Ltd, trading as The Avenella Agency. Contact: hello@avenellaagency.com

What Data We Collect

When you contact us through our website, we collect:

• Your name (first and last)
• Your email address
• Your business name or website
• Information you choose to share about your business in the message field
• Service interest selection

We may also automatically collect basic technical data through standard web server logs (IP address, browser type, pages visited) for security and analytics purposes.

How We Use Your Data

We use the information you provide to:

• Respond to your enquiry within 24 hours
• Discuss potential work and provide proposals
• Maintain a record of communications during any engagement
• Send relevant follow-ups if you have indicated interest in working with us

We do not add you to a marketing mailing list. We do not sell your data. We do not share it with third parties for marketing purposes.

Legal Basis

We process your data on the basis of legitimate interest (responding to your enquiry) and, where you have ticked the consent box, your explicit consent.

How Long We Keep It

We retain enquiry data for as long as is reasonable to follow up on the conversation, typically up to 24 months. If we work together, we retain client data for the duration of the engagement and for 7 years after for accounting and legal compliance. You can request deletion at any time.

Third Parties

We use the following third-party services that may process your data:

• Formspree — handles contact form submissions. Their privacy policy: formspree.io/legal/privacy-policy
• Vimeo — hosts the video on our homepage. Their privacy policy: vimeo.com/privacy
• Google Fonts — serves the typefaces used on this site.
• Heart Internet — hosts the website. Standard server logs apply.

Cookies

This website does not currently use tracking or analytics cookies. The Vimeo video embed and Formspree form may set functional cookies necessary for their operation.

Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing
• Request data portability
• Withdraw consent at any time

To exercise any of these rights, email hello@avenellaagency.com. We will respond within 30 days.

Complaints

If you have concerns about how we handle your data, you can complain to the UK Information Commissioner's Office at ico.org.uk.

Changes to This Policy

We may update this policy from time to time. The latest version will always be available on this page with the "last updated" date at the top.