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Our Services

Everything you need.
Nothing you don't.

Five core services, each available standalone or as part of a complete partnership. Whether you need someone to run your social, rebuild your website, or own your entire marketing function — we cover it.

01
Brand Strategy

Brand Strategy
& Positioning.

The thinking that sets direction.

Most businesses skip this work or hand it to the wrong people. The result is messaging that sounds like everyone else, positioning that doesn't differentiate, and decisions made without a strategic anchor. We fix that.

What's Included

  • Brand audit & competitive analysis
  • Positioning & messaging frameworks
  • Tone of voice guidelines
  • Audience definition & personas
  • Go-to-market strategy
  • Visual identity direction
Best For Businesses launching, rebranding, or repositioning. Founders who know their brand isn't pulling its weight but can't articulate why.
Founder Growth Package Get in Touch
02
Content & Social

Content & Social
Management.

Content with purpose. Not noise.

Most social agencies sell engagement metrics. We sell business outcomes. Every piece of content is built to drive a specific result, whether that is a booking, a lead, a download, or brand authority. We can run your social entirely, or work alongside your in-house team.

What's Included

  • Content strategy & calendars
  • Social media management
  • Copywriting & editorial
  • Shoot direction & production
  • Community management
  • Monthly reporting
  • Platform-specific content (IG, LinkedIn, TikTok)
  • SEO content production
Best For Brands that want consistent, high-quality content output without managing freelancers, briefing in-house, or sacrificing brand standards.
See Case Study Growth Retainer Get in Touch
03
Web & Digital

Web Design
& Digital Builds.

Built to convert. Not just to look good.

From a homepage refresh to a full e-commerce platform. We design, copy, build, and ship websites that convert browsers into customers. WordPress, WooCommerce, custom HTML, Elementor — we work in whatever stack makes sense for your business.

What's Included

  • Full website design & build
  • Landing pages & microsites
  • WooCommerce & e-commerce
  • SEO optimisation
  • Conversion rate optimisation
  • Website copywriting
  • Site migrations & rebuilds
  • Ongoing maintenance & updates
Best For Businesses whose website doesn't reflect the quality of what they actually do. Or worse, isn't bringing in any leads at all.
Founder Growth Package Get in Touch
05
AI & Automation

AI Tools
& Automation.

Systems that compound your output.

Custom AI tools, workflow automations, dashboards, and internal systems built for your business. Not generic SaaS workarounds. Real builds, scoped and delivered. Most clients see hours per week back within the first month of going live.

What's Included

  • AI knowledge bases (RAG)
  • Workflow automation builds
  • CRM & sales pipeline systems
  • Custom dashboards & reporting
  • AI-powered community management
  • Lead capture & qualification
  • Internal tool builds
  • System integrations
Best For Teams drowning in manual processes. Founders spending hours on admin. Businesses ready to use AI for competitive advantage instead of just talking about it.
AI Systems Build Get in Touch
Your Guide

One Senior Point of Contact.
Across Every Service.

Whether you engage us for one service or five, you work directly with Tom Paisley. No account managers. No handoffs. No juniors. The person setting your strategy is the same person delivering the work and reporting on the results.

Tom Paisley, Founder of The Avenella Agency

Tom Paisley

Founder & Strategic Director

Formerly Google and YouTube EMEA. Campaign and brand direction across Visa, Petronas, Sony PlayStation, NBA Abu Dhabi, Dubai Duty Free, and GITEX Global.